Book Reviews by REMarketing Sidekick

 

Never Split the Difference

Have you ever wondered how some people you know seem to be so lucky and always get the best deal on something?  Maybe they told you how much under the sticker price they paid for their new car. Or the massive raise they got in the midst of the recession. Or they are...

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We Are Market Basket

When a CEO gets fired, most people just go on with their life and maybe make a comment about how he's probably rich, so he'll be ok.  But things turned out quite differently when Arthur T. Demoulas got fired as CEO from Market Basket. We Are Market Basket by Daniel...

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The Frozen Water Trade

The Frozen Water Trade is a true story about an industry few people in today's modern day knew about. In fact, it was an industry that went from a dream by one man, to a struggle to get traction, to a necessity for the many customers, to extinct in just over 100...

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Hatching Twitter

Hatching Twitter is one of the more interesting novels I have read in recent memory. Making it more interesting is that fact that it is a true story about the founding and rise of one of the world's most popular social mediums.  Nick Bilton's background as a writer...

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Worth Every Penny

Worth Every Penny is a guide of why and how to transform your business into a boutique business.  The information is easy to comprehend and the advice is tactical. What is a boutique business?  Basically, boutique businesses offer a unique service or product to a...

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The Airbnb Story

Airbnb has become an ubiquitous name in travel lodging, right up there with Hilton, Marriott, Best Western, and Hyatt.  Airbnb doesn't physically own the type of assets that the hotels do, but regardless, today Airbnb is used in the same context as those companies. ...

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Zillow Talk

Zillow Talk was written by the two founders of Zillow, Spencer Rascoff and Stan Humphries.  I was hoping that Zillow Talk would be a book about how Zillow was started, how the company was able to accumulate all the data, the growing pains, things the company has...

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Elon Musk

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future is a chronological biography of, well, Elon Musk.  Although I assume Elon Musk is a household name by now.  But for those who don't know who Elon Musk is, his career highlights to this point are starting...

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Disrupted

Have you ever quit a job and wanted to trash the company and everyone you worked with?  Problem is that you're likely not a great writer and you know the danger of burning bridges. Well, fortunately Dan Lyons, who is the author of Disrupted, didn't need to worry about...

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Rich Dad Poor Dad

Rich Dad Poor Dad is often considered the Bible of passive income books. I have to admit that when I read Rich Dad Poor Dad in my mid-20s, the book really pumped me up.  My main takeaway at that time was that the answer to getting rich was to own real estate and to...

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The Tipping Point

The Tipping Point by Malcolm Gladwell is an interesting take on the idea that "things happen for a reason".  Gladwell's reason for these things is a unique perspective.  If you enjoyed Freakonomics, you will enjoy The Tipping Point. The Tipping Point: How Little...

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Purple Cow

Purple Cow.  What an interesting title.  Unfortunately, it's not a book about how to make grape flavored milk, because that would be delicious.  Instead, a Purple Cow is unique take on something that hasn't been seen before.  Seth Godin's purple cow is a metaphor for...

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The 4-Hour Workweek

If you don't know the name Tim Ferriss by now, you should read The 4-Hour Workweek.  If you already know who Tim Ferriss is, then why haven't you read this book? The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich should be required reading for...

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The One Thing

What is the one thing you should do right now?  Go buy The One Thing by Gary Keller with Jay Papasan and read it tonight. I don't mean to sound pushy, but the one thing is a great book, not just for business, but for so many areas of life. But in this context, I'll...

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Jab, Jab, Jab, Right Hook

Gary Vee is at it again with Jab, Jab, Jab, Right Hook.  The godfather of social media marketing has a new book about just that.  Although the book is social media centric, the lessons from Gary can be applied to marketing in general. Jab, Jab, Jab, Right Hook: How to...

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Crush It!

Gary Vaynerchuk, aka Gary Vee, is an Internet marketing icon.  Crush It is Gary's first book about getting started in online business.  The book is a roadmap to the online business world and how to effectively connect with your audience via social media.  Gary takes...

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The E-Myth Revisited

Michael Gerber has written the roadmap for every small business in The E-Myth Revisited.  Plain and simple.  He lays out the guidelines for working on your business, not working in your business. The full title of the book is The E-Myth Revisited: Why Most Small...

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The 80/20 Principle

The Pareto principle, aka the 80/20 rule, is interesting. It is both hard to explain and easy to grasp. The principle basically says that 20% of effort produces 80% of results. Or 20% of customers provide 80% of revenue. Or 20% of a product line produce 80% of sales....

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