Worth Every Penny is a guide of why and how to transform your business into a boutique business. The information is easy to comprehend and the advice is tactical.
What is a boutique business? Basically, boutique businesses offer a unique service or product to a specific type of customer, much like yours. They compete on service, not on price. They compete on providing high quality product to a select group of clients, not on serving everyone with a pulse.
The full title is Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth by Sarah Petty and Erin Verbeck. I’m here to tell you that title is accurate! Who doesn’t want to have that type of business?
Petty and Verbeck, explain how to brand your business as a boutique, how to set pricing, how to market and sell, and how to provide exceptional service. This book is perfect for Realtors, home stagers, and any small business that cares about their product or service. Most of the recommendations in Worth Every Penny seem pretty obvious, but the book is a fantastic guide, written in a logical manner, and very motivating. Worth Every Penny will ensure your boutique business stands out from your competition.
I suggest that after reading Worth Every Penny, that you pick up The E-Myth Revisited, which I reviewed here. After reading these two books, you will know how to make a great business that you can scale.